Student attendance up 65% at Cleveland Orchestra concerts
13,343 students attended concerts during the 2012-13 Season at Severance
Release date: May 30, 2013
CLEVELAND – Student attendance increased 65% for Cleveland Orchestra classical concerts at Severance Hall during the 2012-13 season. A total of 13,343 students purchased tickets or used their pre-paid Frequent FanCards for concerts this season, an increase from 8,096 who attended in 2011-12. On average, nearly 200 students attended each performance, making up 13% of the audience.
Student ticket sales helped to increase overall individual ticket sales for Cleveland Orchestra concerts by 27% this season. A total of 44,076 total individual tickets were purchased, a record achievement in individual ticket sales for the Orchestra. Thirteen out of 68 performances were sold out, compared to 10 out of 61 in 2011-12.
“The growth in student attendance is clearly changing the composition of our Severance Hall audiences. We’re on our way to our ambitious goal of having the youngest audience in the country by the time of our centennial in 2018,” said Gary Hanson, Cleveland Orchestra executive director.
The Orchestra expanded its Student Ambassador program in the 2012-13 season to a network of 11 student ambassadors, representing five area colleges and universities, who promote concerts to their peers. A Student Frequent FanCard was introduced in September 2012, enabling students the flexibility to attend as many concerts as desired throughout the season.
More information on the Orchestra’s student programs is available on the Student Advantage Facebook page. Student Frequent FanCards for the 2013-14 season will be available in August 2013.
Student ticket programs are supported by The Cleveland Orchestra’s Center for Future Audiences and the Alexander and Sarah Cutler Fund for Student Audiences. The Center for Future Audiences, created with a $20 million lead gift from the Maltz Family Foundation, was established to develop new generations of audiences for The Cleveland Orchestra.
Photo: Roger Mastroianni